Backstage blues
By AMY MATTHEW
THE PUEBLO CHIEFTAIN
When the economy is at low tide and people no longer have much disposable income
at their disposal, what happens to the groups that rely on those dollars?
Pueblo's performing arts entities aren't immune to the meltdown. Like many
other businesses, they've had to cut back on some things, revise budgets and
get creative with ways to attract donors and audiences. That's standard operating
procedure for nonprofit organizations like these, of course, but the recession
has caused even more scrimping.
"Of course (the economy) affects us," said June King, executive director
of the Pueblo Symphony. "The arts take that hit because a lot of people
look at us as fluff. It's not that we don't have supporters, but we see the
trend: Supporters that normally give $5,000 are giving $1,000, and so on."
Most arts groups rely on donations and grants from individuals and businesses.
With so much of that funding tied to the stock market - well, it's
not a great time to be asking for money. "It's not that people have forgotten
arts and entertainment," said Cathy Spangler, spokesperson for the Damon
Runyon Repertory. "Smaller firms have funds invested in the market. They'll
say, ‘Contact us next year.’Ê”
Sean Briggs, CEO of the Runyon Rep, said it's not just money that has dwindled.
Participation has tapered off, too.
"Volunteering and involvement in general has gone down over the last year," he
said. "Getting people to commit to doing anything (in a play) has gotten
harder. Everybody is working so hard to make ends meet, that's all they can
do."
Planning ahead
Because most groups have their funding in place at least a year in advance,
the true impact of the recession probably won't be felt until the 2009-10 performing
seasons.
The Pueblo Performing Arts Guild was formed to promote the performing arts
as part of the city's economic development. Its members include arts groups
as well as businesses that support the arts.
"We're still to see the effects of what kind of funding we're going to
get," said Susan Fries, executive director of PPAG.
Anticipating a funding drop-off, King said the symphony is planning six concerts
for next season, down from eight this season. The group's family concerts - shows
that are kid-friendly introductions to classical music and cost just $10, compared
to the normal $30-$35 price - may become an economic casualty.
"We're looking at putting our family concerts on hold unless we come up
with dollars to support them, which is unfortunate," said King. "That's
where we take the biggest hit because all of those tickets are $10, even though
our expenses are the same as for the other concerts." There's the rub:
Even as arts organizations and, seemingly, the rest of the world, pull back
on spending and try to find new revenue sources, costs keep going up. Purchasing
rights to a play, booking a touring Broadway production - it's
all more expensive.
"The thing that doesn't grow is the size of our theater - it's
still 500 seats," said Dawn DiPrince, associate director of the Sangre
de Cristo Arts and Conference Center.
The arts center made one concession to the increasing costs and last year increased
ticket prices for its Center Stage Series by $5. That hasn't affected sales,
said DiPrince; this season's first performance, by the Soweto Gospel Choir,
sold out and she expects the other scheduled shows to do well, too.
Banding together
Despite the difficulties, there's a sense of all for one, one for all among
the arts community and those who support it.
"I think people understand that we're all hurting; we're all in sort of
the same boat," said King. "We all have to hunker down."
"We have such a strong local funding base and I think when times are tough
people step up to the plate and realize these are our treasures and we need
to support them," DiPrince said. "That's something you might not
find in other communities."
Fries said if a business has to lower or eliminate its contribution due to
economics, PPAG considers it important to continue supporting that business.
PPAG also is holding a get-together later this month to allow artists to meet
with businesses.
"We need to be there for them, too," she said. "Members have
decided it's important for them to be able to network. It's going to be a great
way to keep momentum going, I think."
As everyone tries to ride out the tumultuous wave, organizations are finding
ways to cope.
"We're not flamboyant with our money. We really try to watch our pennies - save
on bulk mailings, etc. It's all those little things that will help us get through," said
King.
To keep its exhibits affordable, the arts center won't raise admission prices
to its galleries or the Buell Children's Museum, DiPrince said.
Andrea Garrett, co-director of the Steel City Theatre Company, said the economy
has actually led to some positive things for SCTC.
"We started to realize with the situation in Pueblo, discounts rule," said
Garrett. "When we have done $5 tickets, we sell out. People who might
not normally come to theater (shows) are coming, so we're reaching a whole
new base. People want entertainment, they want something to do, so they are
willing to spend the money if it's affordable."
The $5 ticket now will be the norm for the group's productions, even though
that means finding another way to make up the difference. SCTC has decided
to focus on its weekly theater classes for kids and hopes to attract sponsors
for that aspect.
"You can sponsor a kid for $200 a year. It's something tangible you can
give someone who would never have a chance to participate, and it's a real
inexpensive way to get involved," Garrett said.
Likewise, DiPrince said the arts center urges people to become members - it's
a cost-conscious way to support the arts and members get discounts for special
events and free admission to the daily exhibits.
While the recession is, on the surface, a negative for the performing arts
world, entertainment may be the one thing that's holding its value these days:
We look to things like plays and concerts to remove us from reality for a while.
"There are two schools of thought," said DiPrince. "One is that
people don't have money for the luxuries so they're not spending it on art.
Then there are others who realize art isn't really a luxury.
"Sometimes when times are tough, the arts are really a great way to soothe
the soul."